9 to 5? Nah, I’ll Pass. That’s the new anthem of Gen Z across India. From urban metros to tier-2 towns, more and more young Indians are walking away from the traditional “safe job” route and diving headfirst into freelance work, passion projects, and digital side...
Business Articles
Why Some Brands Become Icons While Others Fade Away
Some brands become household names, while others struggle to survive. What separates the lasting icons from the forgotten ones? The answer lies in strategy, adaptability, and emotional connection. Brand Identity: More Than Just a Logo Successful brands have a strong...
Virat Kohli’s Style Empire: How Wrogn Became a Game-Changer in Youth Fashion
Virat Kohli is not just known for his records on the cricket field, but also for his off-field swagger. Among his many entrepreneurial ventures, one of the most prominent is Wrogn, a youth fashion brand that reflects his bold and edgy personality. Launched in 2014,...
Don’t Fall for Stock Market Hype: Why Informed Investing Always Wins
In today’s hyper-connected world, it’s easy to be bombarded by stock market tips — from WhatsApp forwards to YouTube videos, Instagram reels, and trending tweets. While these sources may appear convincing, they often lack credibility, regulation, and context. But...
Business Ethics: Profits vs. Social Responsibility
In today's world, businesses face a big question: Should they focus only on making money, or should they also care about the world around them? With climate change, social issues, and growing consumer awareness, the balance between profits and social responsibility...
Cashless Payments: Transforming Transactions in India and Around the World
The world is rapidly moving towards a cashless economy, with digital payments becoming the preferred mode of transaction. From mobile wallets and contactless payments to online banking and QR codes, cashless payments offer speed, convenience, and security. In 2025,...
Digital Marketing Trends to Watch in 2025
As we step into 2025, the digital marketing landscape continues to evolve rapidly. With new technologies and changing consumer behaviors, businesses must stay ahead of the curve to remain competitive. Here are the key digital marketing trends that will shape the...
Kavya Maran’s SRH Acquires Northern Superchargers for £100 Million
Kavya Maran, the dynamic CEO of Sunrisers Hyderabad (SRH), is steering the franchise into new territories with a significant acquisition in England's The Hundred cricket league. Under her leadership, SRH is set to acquire full ownership of the Northern Superchargers...
Cryptocurrency Simplified: A Focus on Bitcoin
Cryptocurrency is a form of digital money that allows people to make payments directly to each other without using banks. It uses special computer codes to keep transactions secure and operates on a technology called blockchain, which is like a public ledger that...
Mukesh Ambani: Green Energy and AI Will Shape the Future of Humanity
Reliance Industries chairman and MD Mukesh Ambani has once again reaffirmed his vision for India’s future, emphasizing that green energy and artificial intelligence (AI) will be the two defining forces shaping humanity’s progress. Speaking at the 12th Convocation of...