In the heart of Chhattisgarh, India, lies Tulsi, a small village that looks like any other—narrow lanes, simple houses, and open fields. But Tulsi is different. It has become India’s ‘YouTube Village’ a home to over a thousand YouTubers among its 4,000 residents. Here, making videos is not just a hobby but a way of life.
The Beginning of a Digital Boom
It all started in 2018 when two young men, Jai Varma and Gyanendra Shukla, decided to try their luck on YouTube. Their channel, Being Chhattisgarhiya, featured comedy skits and social satire. One of their early videos, a funny take on Valentine’s Day moral policing, went viral, quickly gaining thousands of subscribers.
Encouraged by their success, more villagers joined in. Soon, Tulsi was buzzing with YouTube channels covering folk performances, comedy, social messages, and dance videos. The digital revolution had arrived, providing a new source of income and identity to the village.
YouTube Changes Lives
For many in Tulsi, YouTube became a steady source of income through ad revenue, brand deals, and crowdfunding. Some even started earning more than they would in farming or labor jobs. Seeing this potential, the local government set up a professional studio in 2023, offering better equipment and training for aspiring creators.
One such success story is Pinky Sahoo, a young woman who defied social norms to become an actress and dancer. Initially criticized, she worked hard and eventually landed roles in regional films. Today, she inspires young girls, proving that digital platforms can open doors to bigger dreams.
Women Leading the Change
YouTube has also empowered women in Tulsi. Many, who once had limited opportunities, now create content, act in videos, and run their own channels. Former village head Draupadi Vaishnu uses YouTube to advocate for gender equality, starring in videos that challenge outdated social norms.
Rahul Varma, a wedding photographer turned YouTube mentor, notes the change. “At first, women were just helping in videos. Now, they are running their own projects.” The village’s digital success has given women the confidence to express themselves and pursue their ambitions.
From YouTube to the Film Industry
For some, YouTube has been a stepping stone to mainstream entertainment. Aditya Bhagel, who started as a student experimenting with video editing, now works as a scriptwriter and assistant director in films. Similarly, Manoj Yadav, who once played Lord Rama in local stage productions, is now a known actor in Chhattisgarh’s film industry. Their stories show how digital platforms can lead to real-world success.
As the sun sets over Tulsi, its residents are busy planning, filming, and editing their next videos. For them, YouTube is more than just an app—it’s a tool for opportunity, creativity, and social change.
In a world where the internet connects people like never before, Tulsi stands as a shining example of how a small village can make a big impact. And as more content creators emerge, one thing is clear—the next big digital star could be just one upload away.
Discover more empowering stories and insightful content like this on YOUxTalks, your go-to destination for inspiration and knowledge.
Follow YOUxTalks on Instagram: https://www.instagram.com/youxtalks
