Reliance Jio unveils its latest subscription offering, JioCinema Premium, starting at Rs 29 per month. The new plans promise an Ad Free experience with up to 4K quality and offline viewing options. Subscribers gain access to Exclusive Series, Movies, Hollywood, Kids, and TV entertainment on any device, including Connected TVs.
Family Plan for Multi-Screen Viewing
Targeting diverse Indian households, a ‘Family’ plan is introduced at Rs 89 per month, allowing simultaneous viewing on four screens. Existing JioCinema Premium members are seamlessly upgraded to the Family plan at no extra charge, as per a media statement.
Free vs. Premium Content
While JioCinema continues to provide free content, such as live sports like the Indian Premier League, JioCinema Premium offers exclusive international content dubbed in local languages. This means free users can access ongoing IPL matches and extensive entertainment content, while Premium members enjoy exclusive international content with local language options and parental control features.
Empowering Indian Entertainment
Kiran Mani, CEO of Viacom18 Digital, emphasizes the aim to create an inclusive entertainment ecosystem tailored for every Indian household. JioCinema Premium aims to break barriers of cost and quality, providing 4K streaming, top-notch audio, offline viewing, and no device restrictions at customer-centric pricing.
Campaign Highlights JioCinema Premium
JioCinema launches a campaign, “Toh Aaj Kya Plan Hai?” showcasing the core benefits of JioCinema Premium while humorously depicting the dilemma faced by consumers in choosing their entertainment plan.
